diff --git a/app.go b/app.go
index 1d92aa5d..b9c4413d 100644
--- a/app.go
+++ b/app.go
@@ -1155,7 +1155,7 @@ func (app *App) startupMessage(addr string, tls bool, pids string) {
 	}
 
 	out := colorable.NewColorableStdout()
-	if os.Getenv("TERM") == "dumb" || (!isatty.IsTerminal(os.Stdout.Fd()) && !isatty.IsCygwinTerminal(os.Stdout.Fd())) {
+	if os.Getenv("TERM") == "dumb" || os.Getenv("NO_COLOR") == "1" || (!isatty.IsTerminal(os.Stdout.Fd()) && !isatty.IsCygwinTerminal(os.Stdout.Fd())) {
 		out = colorable.NewNonColorable(os.Stdout)
 	}